COMMUNICATION CAMPAIGNS
Communication is at the core building a relationship with your audiences.
I have worked on a wide range of communication including trend-driven social media campaigns, collaborations with the BBC, over 40 news articles, creating infographics , presenting school seminars, to making whiteboard animations. We live in a world were we have access to a lot of information, and my favourite part of communication is learning how to stand out and speak directly to your audience.
Jump to:
Example -
HOW OLD IS YOUR HEART?
The Challenge
Did you know that heart disease is the leading cause of death worldwide? It's a tough topic, but an essential one. At the MRC Laboratory of Medical Sciences (MRC LMS), my team and I made it our mission to raise awareness about heart health and how DNA research works to protect your heart.
The Work
Working with the Media
AI is the breakthrough of our time. Our researchers found a way to revolutionise how doctors can measure a person’s heart age by getting AI to read heart scans with much higher accuracy than humans. This will protect hearts around the world by identifying those that need help.
To raise awareness, and push this tool one step closer to getting the findings into clinics, we successfully featured on the BBC to do a piece.
My Role
I was responsible for:
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Leading the collaborations with our researchers, the BBC, The Telegraph, and The Heart Foundation charity.
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Writing our news piece, "How Old Is Your Heart?", which was featured on the MRC LMS and Imperial websites
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Sharing on social media, following relevant trends.
The Results!
318 M
viewers reached by the BBC every week
Features on BBC news.
2
Viewers on social media inc LinkedIn, Twitter, & Instagram.
3,000
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